Pro Audience Marketing

My team developed the creative work below that was utilized and distributed across multiple digital and traditional channels, including Social, OLA, CRM, Dot Com, and In-Store Experience. This creative work was also developed for our English (General Market) and Spanish (US Hispanic) audiences.

Hero Video Content

Stylistically, our Pros demanded authenticity and realness. This meant keeping language direct and our scenarios as realistic as possible.

To keep the creative look and feel true to our Pro Audience, our creative adhered to our Pro Brand Standards and Templates. You will see this come through as unique end-cards, dynamic supers treatments, and strategic talent casting.

Coming to Life in Social

This campaign ran on Facebook/Instagram, Pinterest, NextDoor, and Twitter.

A/B Testing Strategy:

Social Channel Partners tout that best practice across social platforms is to keep video content short and snackable (Total Run Time [TRT] ~:06sec). My creative team wanted to test this claim among our audiences, as longer-form videos tend to hold THD leadership favorability.