The one everyone asked for…. The Ulta Beauty customer base waited (not-so) patiently for our biggest brand launch ever, Charlotte Tilbury. With cult favorites like the CT Contour Wands, Pillow Talk Lip collection, and Magic Cream, this project was a dream to work on. In partnership with INK-MGMT, the Charlotte Tilbury brand team, and our UB Content Studio, the cross-functional team brought this full-funnel campaign together. Please enjoy sampling of some of the assets my team and I brought to life.