2023 Ulta Beauty Holiday
Holiday Campaign: The Gift Is Just The Beginning
In partnership with creative agency INK-MGMT, we wanted to spread joy in NYC through our content series: Joy On The Streets. Aligning to our brand platform, The Joy Project, this activation and series felt like a welcome extension of our brand equity creative into our social channels. Through this fun and energetic execution, we brought joy to the lives of many New Yorkers (and tourists!!) during the Holiday Season.
Served as Ulta Beauty Content Studio Creative Director on Holistic Ulta Beauty Holiday Campaign.
2022 Ulta Beauty Holiday
Holiday Campaign: Your Kind of Holiday
In partnership with creative agency Visual Country, we produced :30sec stop-motion videos featuring three of our top categories for the 2022 Holiday Gift Guide (with :15sec cut-downs). Shot in New York at their studio, you will see that each video highlights the big buys within each category in thumb-stopping, joyful way.
