Brit + Co

The New I Do

Modern brides deserve modern advice, content, and fresh representation. So the Editorial team aimed to overhaul our approach to our “Special Day” content series. With marketing’s main KPI to be clicks-to-site, we wanted to produce compelling content that felt very much like an extension of the overarching content hub that hosted all our incredible editorial content.

Below you will see one installment of our Instagram Stories & Feed series, a dedicated email, and a Pinterest infographic.

Email Content

Pinterest Graphic Content

Brit + Co x Etsy Holiday Shop

For the 2018 Holiday season, Brit + Co partnered with Etsy to create a retail shop hosted on the brit.co site where readers could purchase all of our their unique holiday gifts in one place. We worked with the Etsy corporate team to source vendors and products were hand selected by Brit Morin, our Founder, as well as an internal team of tastemakers.

The assortment and retail strategy was heavily grounded in "persona shopping” and you will see that strategy carry through into our consumer-facing social marketing.

Future Women of America

To honor and shine light on the next generation of women, the Editorial Team approached our annual women’s highlight series from a youthful angle. The marketing team partnered with our creative and editorial cross-functional teams on the build of the below units, leaning heavily on the graphics package designed by in-house graphic designers and producers.