Special Projects:
Ellen Helps Michelle Obama Join Snapchat

I produced a special off-season segment with Human Interest talent at the White House with Michelle Obama that was originally aired exclusively on Ellen’s Facebook channel to drive engagement and VVR. The segment was eventually aired during Season 14 show cadence. We took the #RunningManChallenge creators to the White House to help Michelle Obama launch her Snapchat channel. She published her first Snap story in consultation and collaboration with our team and taping.

The video garnered 1.7M views on Ellentube’s Facebook channel, 400+ comments, and 9K reactions, and reached 8.3M people.

WATCH HERE: Michelle Obama Joins Snapchat

Segment Press Coverage:
Entertainment Weekly
POPSUGAR
Atlanta Journal-Constitution
FADER