Multi-Vendor Campaign:
Outdoor Power Cordless
Vendors included: DeWalt, Milwaukee, Makita, Ryobi, EGO.
The ask was simple: Sell a cordless outdoor power story to our seasonal customers. The execution: a complex, highly-visual video story that cascaded across multiple digital channels including OLA and Social.
Custom Photography
Coming to Life in Social
YouTube Pre-Roll
Instagram Stories
Content package included YouTube pre-roll ads, Instagram Stories, Rich Display units, and lower-funnel static content. We wanted to evoke a sense of freedom and energy with this work; from the jump cuts to the sound effect amplification, we wanted customers to experience the empowerment that comes with purchasing battery-powered, free-roaming outdoor power tools.
Results:
The campaign performed well, especially given that we paused mid-flight to accommodate for COVID sensitivities and relaunched later in the spring season. Overall CTR was .67% (FB/IG coming in at 2.5%, 71% of total campaign clicks), and Impressions serving at 115M (+60% vs. estimated impressions).
Scotts: Fall Lawn Care 2020
Lawn care is not typically synonymous with the Fall season, and audience insights indicated that customers often don’t know that seeding their grass during this time of year is critical for an optimal spring lawn. Given this, we positioned THD and Scotts as the top brands for fall lawn prep to drive consideration and sales of fertilizer and seed products.
Coming to Life in Social
In order to educate our target audiences, we produced three CGI animated videos with a third-party animation house, Ullo Design. Three of the videos would highlight hero SKUs that can be used individually based on different consumer need states, while one video would highlight the use-case for all three together. You will find those videos below.
Results:
The campaign was a big success, garnering 102M impressions (+16% vs. estimated impressions), and 35.9% VVR on our Pre-Roll videos (+62% vs. historic benchmark).